The Words of the Seven Percent
“… a landmark UCLA study showed that gestures count for a whopping 55% of the impact you have on an audience, while your tone of voice makes up 38%. Your words? A measly 7%” –Forbes
Words, then, are the minority player in presentations. Indeed, to help detect falsehood, one should ask for a written summary to remove the 93% of the demagoguery and hand-waving. Seven percent is not zero, however, and some audiences do pay attention to some of the words: the words that annoy them. If the words are also on visuals (like slides1), they count for more than seven percent
The word impact as a verb (e.g. “This will impact sales”) makes me twitch. I prefer the verb affect, and I accept that this is a lonely preference. Likewise, performant, value proposition, upskilling, etc., will break my undivided attention
Important, perhaps, to an engineering or scientific audience: theory vs. hypothesi...
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